The Campaign

On May 25, 2006, National Missing Children’s Day, The Advertising Council launched a national, multi-media public service announcement (PSA) campaign designed to raise awareness of The Wireless Foundation’s Wireless AMBER Alerts program and to encourage all wireless subscribers to aid in the search for abducted children. Radio, outdoor, interactive and television PSAs were created. 

In May of 2008 program partners; The Ad Council, The Wireless Foundation, the National Center for Missing & Exploited Children, and the U.S. Department of Justice announced the addition of www.wirelessamberalerts.org En Espanol. This online PSA campaign encouraged Hispanic adults to sign up for Wireless AMBER Alerts by providing a Spanish version of www.wirelessamberalerts.org.  

During the Ad Council campaign, the Wireless AMBER Alerts program received an estimated $153 million in donated media support. The work that The Ad Council developed unquestionably helped raise awareness around the issue of abducted children and for that The Wireless Foundation and all of the program’s partners are very grateful. The partnership between The Ad Council and The Wireless Foundation ended in May 2009.

PSA Previews

• Advertised  (.wmv)

• Everyone's Child  (.mp3)
• Food Court  (.mp3)
• Playground  (.mp3)

• Merry-Go-Round
• X-Ray

• Baby on Board
• Car Door
• Merry-Go-Round
• Swing
• Van
• X-Ray

• Everyone’s Child
• Help